THE MEDIA AS AN INSTITUTION OF POLITICAL CONTROL
The article is devoted to the study of political control and mass media. Mass media, along with education, power structures, culture and art, state structures are considered as one of the effective institutions of political control both in retrospect and in the present.
The problem of effectiveness of television and the Internet from the point of view of mass indoctrination, impact on mass consciousness and formation of public opinion is considered. Consideration of the question of which source of information-the media or the Internet - is a priority at the present time, in the context of this article allows us to draw conclusions about the level of effectiveness of television media as the Institute of political control. The effectiveness of television in the structure of modern mass media in the context of this article is confirmed by the results of sociological surveys.
On the basis of an interdisciplinary approach the conceptual apparatus of the study is clarified
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